ZUL’S SPACE

The Star reported that Dell opened its first physical retail shop or store in MidValley Megamall. The move is said to be part of Dell’s strategy to gain its dominance as the world’s number 1 PC retailer. Last year, Hewlett Packard (HP) eclipsed Dell to become the number one computer maker.

By the way, the store is one of the over 10,000 shops opened by Dell worldwide, and looking at the numbers, looks like they are serious into getting back on the top of the leadership ladder. This store is a partnership between Dell and TecAsia, the retail arm of FTEC Resources Berhad, which also sell their flagship, FTEC PC and laptop products.

I think the move is just about right. All this while, customers who want to get their hands on Dell’s products have to look through the catalog and order online, directly from them. The fact that their products are not available through resellers make it difficult for people to buy. The good thing about selling the products directly is that, you can maintain high quality for each product. The bad news is, the supply and distribution chain, from the customers’ point of view, sucks.